From a young age, the world of finance and business captured my attention. Watching my nan, always impeccably dressed, navigate the car industry, and seeing my mother follow in her footsteps, sparked a curiosity and drive — I'm proud to be third generation in this space.
That passion developed through early designer clothing boutiques, leading sales teams, and building a career in finance, helping people navigate everything from first cars to major business investments. Alongside this, co-founding and continuing to run the Northern Territory's largest women-in-business platform has taught how to simplify complex situations and support people in moving confidently toward their goals.
Every choice has meaning, and every step moves life forward.
Seeing the Whole Picture
Living for over three and a half years in Thailand with family provided a unique perspective on people and communication. Immersing in a new culture and language taught patience, empathy, and how to really listen — skills applied to every conversation at Custom Choice Lending.
Understanding each client's situation ensures finance options explored are aligned with their life and goals.
Why Custom Choice Lending Exists
Custom Choice Lending was founded to create a space where finance feels human, supportive, and genuinely tailored to real life. Too often, processes are rushed, one-size-fits-all, or impersonal. The goal is to ensure every question is valued, options are clear, and decisions — personal or business — are treated seriously.
The focus is on bringing practical, human-centered solutions to every client. Support is long-term, covering families, milestones, and future goals.
Experience You Can Feel
Finance Experience
Experience
The process is made seamless. The focus is on simplifying complex situations, removing jargon, and ensuring options are easy to understand. Even when time is required, solutions are structured so finance fits life, goals, and next steps.
What Drives This Work
The goal is to create solutions that make life easier, empowered, and joyful. Every step — from a first car to a major business purchase — is treated with care, ensuring clients can move forward without stress or confusion.
Practical, Human-Focused Solutions
The aim is to make finance clear, understandable, and tailored to each client's life. Every step is explained, every option presented so clients can make confident, informed decisions.
Long-Term Partnership
Support is built for the long game. Families, milestones, and goals are prioritized. Custom Choice Lending is here whenever finance plays a role — not just for a single transaction.
Tailored Solutions
With access to 40+ trusted lenders, solutions are structured to suit individual needs. Efficiency is balanced with care to ensure goals are achieved without unnecessary stress.
A Personal Touch
Finance doesn't have to feel intimidating or confusing. My approach is rooted in listening, understanding, and building solutions that genuinely work for your life — whether that's personal goals, business ambitions, or major milestones.
Every client brings a unique story, and I take the time to understand yours. From first-time buyers to experienced business owners, I'm here to make the process clear, supportive, and genuinely human.
Your goals matter. Let's make them happen together.
Hear From Me
Questions I often hear — and my honest answers
Q: I'm feeling a bit overwhelmed by finance — is that normal?
Absolutely. Many people feel unsure or hesitant when navigating financial decisions. My role is to guide you through the process step by step, answer your questions, and make sure you leave feeling informed, confident, and clear about your options.
Q: How do you really get what I need?
I start by listening — really listening. I want to understand your life, priorities, goals, and even the concerns you might not have shared yet. Then we explore solutions together that fit your situation now and support your plans for the future.
Q: Why should I work with you instead of just going through a lender directly?
Because finance isn't just about numbers — it's about people. I take the time to clarify your options, guide you through the process, and ensure the solutions genuinely support your life, whether personal, business, or commercial. I'm here for the long game, not just a single transaction.
Q: What's the most rewarding part of your work?
I love knowing that I've been able to make life easier for my clients. When you feel informed, clear, and confident about your financial decisions, it brings purpose and joy to what I do. Helping you achieve clarity and peace of mind is the heart of my work in finance.
What This Means for You
Clients work with Custom Choice Lending because the experience is:
No fluff. No overwhelm. Just clarity, guidance, and support — every step of the way.
Let's Talk About Your Goals
Whether it's your first car, a business upgrade, or your next milestone. The process will be fast, simple, and human.
Get Started Today