About Me
Kim Berdugo
Director & Senior Finance Broker | Clear, Calm & Grounded Support
I'm Kim, and finance has been part of my world for as long as I can remember.
I'm a second-generation industry professional. My mum worked across multiple dealerships, and watching her navigate the automotive world sparked my own path. Early in my career, I ran multiple businesses in my twenties and thirties, which taught me how to structure solutions that actually work for people, not just numbers on a page. Over time, I even moved my family to Thailand for three and a half years — selling our home, packing up, and immersing ourselves in a new culture, language, and way of life. That experience broadened my perspective, strengthened my ability to connect with people, and shaped how I approach finance today: with patience, clarity, and empathy.
After returning, I spent years in the dealership industry — leading teams, building profitable departments, training and mentoring staff to run departments themselves and learning how to structure finance across diverse situations. This experience, combined with my earlier entrepreneurial background and international exposure, allows me to approach every client's situation holistically.
Today, alongside my daughter Peta, who is co-founder and Director at Custom Choice Lending, we bring three generations of hands-on experience to help clients navigate personal, business, and commercial finance. Together, we've guided thousands of Australians toward achieving their goals — from first cars and lifestyle milestones to upgrading equipment and expanding businesses.
Why Clients Work With Me
Clear, Calm, and Grounded Support
I know how overwhelming finance can feel. Many clients come to me unsure about the process or wary of jargon. My focus is to take the time to understand your goals, explain every step, and make sure you leave feeling informed and confident. I want you to feel fully supported in your decisions.
Structured Finance That Fits Real Life
I don't believe in one-size-fits-all solutions. I look at your entire situation, your lifestyle, and your goals, then structure finance that genuinely supports your next move. Even if it takes time, I'm committed to getting it right for you — creating solutions that are flexible, tailored, and supportive, not rushed or forced.
Experience You Can Feel
With decades of combined experience between myself and Peta, plus three generations of practical knowledge, I've helped:
That breadth of experience means smoother processes, fewer surprises, and solutions built with foresight.
A Personal Touch
Relationships Built on Trust
Finance isn't just paperwork — it's part of your journey. I stay invested in your outcomes, even when the process gets complex. If something doesn't feel right, I'll say so. If a better option exists, I'll explore it. My clients know I'm here for the long game — not just the signature.
A Human, Straight-Talking Approach
I explain things clearly, remove unnecessary complexity, and make sure you feel informed and supported — whether we meet face-to-face, chat over the phone, or work digitally. My goal is always to make finance human, understandable, and purposeful.
Local Roots, National Reach
Based in the Northern Territory and serving clients Australia-wide, I combine local insight with national capability. Backed by Custom Choice Lending's panel of 40+ trusted lenders, I guide clients through personal, business, and commercial finance with clarity, care, and confidence.
Your goals matter. Let's make them happen together.
Hear From Me
Q: What do you love most about working with clients?
I love being part of someone's journey — whether it's purchasing your first car, expanding a business, or reaching a milestone in life. Every client is unique, and being able to tailor a solution that genuinely supports their goals is incredibly rewarding. Meeting so many different people and helping them feel informed and empowered is a true privilege.
Q: What's the biggest challenge people face with finance?
Many people feel lost or overwhelmed. They're unsure why structures are set a certain way, or how the process works. I take the time to guide them through it all, explain the reasoning, and ensure they leave fully informed. Even if it takes extra time, I want every client to feel confident and supported in their next step.
Q: How do you tailor finance to fit individual goals?
I start by listening. Understanding your situation, your lifestyle, and what success looks like for you. Then we explore options together and structure a plan that's practical, clear, and supportive. My goal is to make sure you understand your choices so you can make confident decisions — that's the foundation of everything we do.
What This Means for You
Clients work with me because they want finance that feels:
No fluff. No overwhelm. Just guidance, clarity, and support — from someone who stays with you every step of the way.
Talk to Me About Your Goals Today
Whether it's personal, lifestyle, or business finance, let's make your next move simple and human.
Get Started Today